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Complexity Simplified


I help solve complex marketing problems for LegalShield

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Complexity Simplified


I help solve complex marketing problems for LegalShield

A Supernode

I have been and always will be a connector.  Someone who see the value in other people or services and plug them into the right network.  I do this because it comes natural and I honestly want to help people close to me succeed.

 

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My Approach

The world is a crowded place and there are hundreds of thousands of companies trying to make their mark.  A marketer only has the knowledge and experience that is specific to them and their environment.  I work with companies in SF, LA, NYC and Detroit to best understand the playing field.  We then develop a strategic offering to satisfy the brand's needs. 

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Who I am


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Who I am


Chris D'Alessandro

My Background

I am a friend, a collegue and someone whom gets things done.  At Legalshield I help a team of great people do amazing work. We launched a new brand in the first six months on the job (IDSHield.com), from concept to product definition to a full product launch. I oversee and drive product marketing, finding ways to deliver the best products to consumers. Additionally, in my first six months we increased online conversion by over 100% and drove down the cost per acquisition by 20%, effectively selling more for less.
 
Before LegalShield I was at Razorfish, there I acted as a relationship conduit between their business and our partners. I do my best to ensure they continually delivered on their promise of creating the digital future. I ran digital for Nissan United, it is a holding company that handles the Nissan Motor Company business globally. Prior to Nissan United I led the Digital Marketing Strategy, Analytics, Technology, Social Media and Project Management for Autoweek Media Group. Previously, I worked for MRM Worldwide, I was hired to lead the Detroit office as well as build out the strategy and analytics capabilities while supporting the platform needs for GM worldwide. Prior to MRM Worldwide I was at Carmichael Lynch where I led the digital strategy group and managed the client relationship for Carmichael Lynch’s largest clients (Subaru and Harley Davidson). Before Carmichael Lynch I spent time at Organic where I built and led the analytics capability at Organic Inc., as the Group Director of Customer Insight. I was located in the Detroit office yet served every office in the Organic network; I was the customer insight lead for their entire client portfolio. I spent time as the Director of Web Analytics at JWT. During my time there I delivered web measurement and analytics programs for Fortune 500 brands. Finally I was at Organic the first time and I ran the quality assurance division for Organic maintaining their clients’ infrastructure and website integrity.


 

LegalShield

LegalShield is where I hang my hat.  Protecting people is our business. It has been for more than 40 years. In 1969, our founder, Harland Stonecipher, had an epiphany. He found himself financially unprepared for the legal costs he incurred from an accident even though it was not his fault. From that day forward, he was determined to make sure everyone has access to legal protection. No matter how traumatic or trivial the situation. That’s how LegalShield was born.


Today, LegalShield, continues our mission by providing legal protection to over a million members in 49 states and four Canadian provinces. Our network of dedicated lawyers works diligently to keep individuals, families and businesses safe, 24/7/365. 

legalshield.com