In honor of the SES conference I will post the following: SEO is voodoo! What I mean is that natural search is a game of mice following the cheese and then the the cheese is moved. Understanding the search algorithms is not really that difficult. Understanding how the different measures are applied is the difficult part. I mean we all know that relevance is really important to google, but what constitutes relevance. An automated spider that reads the content and then looks at the URL and Title Tag to see if it is relevant to the consumer? I do think that for the most part the engines are dead on, but when does a search engine know if a consumer is searching for a Ford Mustang when they type in Mustang or a Mustang horse? Today, it doesn't. It is just a software program that does what it is told. I am in the process of pulling together all the different algorithms and I will post the Big three later. I just feel that SEO is not that hard, but then why are there thousands of people attending the conference?
CD
Whisperado's "I'm Not the Road": rootsy, countrified album with a lot of
humor and a little pathos
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"I'm Not the Road" is the second album from NYC-based indie band
Whisperado. I've been listening to it pretty steadily since it came out a
couple weeks ago...
22 minutes ago
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5 comments:
Very true. SEO is deceptively simple. If you want to be found for it, then you'd better have it in your site!
As an SEO person with many years in the industry I have always told clients that they could easily learn SEO in about 18 months. The issue is that for many of my clients they have too many othet things to do to become good at SEO.
People constantly pay for things they could do themselves, but prefer not to (home repairs, car repairs, web design, etc).
SEO's who try to posiion optimization as something a person can not do themselves is pretty much full of it.
Good post.
Wil
I agree with you 100%. SEO is not really that hard to understand but it is hard to keep track. I am that person that today knows enough to be dangerous, yet knows that I should hire a firm to be effective. SEO consultants will always be needed especially if MSN keeps on changing their algorithms.....
I told the same thing what Wil had said to a prospective client and got the same answer. But unfortunately, now-a-days many SEO firms are not what they claim to be. Either they have gone PR-crazy or just still sticking to the theory that Meta-tags will do wonders. These sort of deceptive firms should be shown the back-door.
SEO is easy, its all about time management, that is what us seo companies offer.
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