Automotive Internet Roundtable

Every year J.D.Power conducts an industry roundtable to discuss all the positive was that the automotive industry has progressed online. This was my first year there and I thought that there was some really good learning, but more for C level executives. The information was more about "you need to concentrate on your consumers" and "you need to invest in online media, specifically behavioral targeted media". They did have some panel sales pitches that were a little over the top, but what conference doesn't have that entity. To sum up the conference it is the same message as the Forrester Consumer forum: Listen to Your Consumers and Market with them not to them....

Sound advice

CD