Testing Your Hypothesis

Recently I attended a research session. The session was a market research session. One way glass and everything. The purpose was to test a few issues and hypothesizes to quantify our initial analyses. The whole process is very surreal, I mean you are watching the consumers and their session at the same time. All the consumers were sitting in a room all at a laptop browsing the pages we asked them to visit. There were two projectors that were broadcasting the sessions realtime. It was very interesting watching consumers facial expressions while they were browsing. When the behavior was appearing erratic you could see the frustration on their faces.

We learned a ton about some of our perceived problem areas and also learned about some anomalies that we have been observing. It was like "oh, that why we are seeing that data".

So, what this proves is that with every quantitative analytical plan you need a qualitative plan to dig into the why.....

CMD