Are Page views a thing of the past?

I know I haven't posted in a while, but I just had a new addition to the family and I have been spending a lot of time with them and less time online. With that said, I have been reading and learning about AJAX lately and deviation it's impact on Web Analytics with some colleagues. This is my take. AJAX doesn't function any differently than a Flash movie does, it just gives a developer/designer the ability to modify the page without a page refresh. So, is AJAX going to change the face of analytics? No, Flash already has. Without knowing it we are moving away from the traditional concept of a page view and using "page views" to measure activity or events. Where I see this effecting the industry is mainly in KPIs e.g. Page Views Per Visit, Page View Per User or any other KPI that utilizes Page Views (there are many more). I also see this mucking up the water as far a billing is concerned because the majority of vendors bill by CPM (of Page Views).

In short all AJAX has done is bring this issue into the public eye, a problem that has existed for years. I would like to see companies either use a different method of calculating the events or exclude that traffic from the web analytics interface, because it may be causing mis information........

CD

I am in Marketing

I had a revelation the other day. It was not a self revelation but more someone "showing me the light". I have always believed that I was an interactive technology person, I now understand that I need to let go of my past and embrace what I am today.

I am a marketing person.....

I market therefore I am..


CD