Personal Social Brand

Social media is changing how and the way people communicate. We all have multiple persona's online. Each channel gives you another way to express yourself. Lately I have been segmenting/clustering platforms and creating a "purpose" for each. This is mainly due to the blurring of social platforms. A year ago Linkedin had a purpose, it was a social network focused on work and work relationships. Now Linkedin is connected to Facebook, twitter and (everything). Do you want your work persona to become your personal persona? Facebook is doing the same. "Facebook Friend" means different things to different people. There are tools to segment your "work facebook friends" from your "college buddies" and you family. I mean I really don't want my mom or 13 year old niece watching my interaction with my college buddies do I. My point is that we are all going to have to start building in time to manage our personal brands online eventually we will have to become "One two One" marketers to our own social circles.