tag:blogger.com,1999:blog-8226170.comments2012-04-04T23:08:35.084-04:00Christopher D'Alessandrohttps://profiles.google.com/116806467759906767165noreply@blogger.comBlogger46125tag:blogger.com,1999:blog-8226170.post-64876011067325399372012-04-04T23:08:35.084-04:002012-04-04T23:08:35.084-04:00Hi Chris and Susan - and those 3 cute boys! Keep it coming I am enjoying reading about your trip!<br />We love you guys - have fun and see you soon.<br />PamPamhttp://www.blogger.com/profile/01099929267160071017noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-88669807645020107342009-07-18T12:10:13.578-04:002009-07-18T12:10:13.578-04:00SEO is easy, its all about time management, that is what us seo companies offer.SEO Companyhttp://www.prowebdirect.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-66375503081125532682008-10-01T22:27:00.000-04:002008-10-01T22:27:00.000-04:00Thanks, I killed a few hours checking out your blog/podcast also, great stuff. Next time I am in NYC we need to get together.Chris D'Alessandrohttp://www.blogger.com/profile/15362245792942554787noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-29023650617255254442008-10-01T22:22:00.000-04:002008-10-01T22:22:00.000-04:00I'm glad I found your blog, Chris. You took a really challenging idea and made the terrain a bit more palpable for the rest of us.d.www.dstortion.comnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-89660655140289678992008-08-22T19:43:00.000-04:002008-08-22T19:43:00.000-04:00Funny Stuff Man.... I know the post is dated but what is even funnier I have seen footage of "In the Know" consultants preaching the same thing and now they are trying to reinvent themselves as Internet Gurus.<BR/><BR/>Gotta love the car businessPaul Rushinghttp://www.blogger.com/profile/17450628395715254823noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-11685811011811802302008-01-24T15:59:00.000-05:002008-01-24T15:59:00.000-05:00FAIL! just kidding, keep at it, tiger.jm3http://www.blogger.com/profile/03608143060265303664noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1008746270878138752007-11-12T17:02:00.000-05:002007-11-12T17:02:00.000-05:00Hi there,<BR/><BR/>I just found your Blog, and I have the same problem, but I keep on writing anyway. The biggest reason I write is because I use my Blog as an idea repository. For example day before I learnt a new term called Coase's law. Had I not written it down I would have forgotten what it meant. Don’t give up, just yet.<BR/><BR/>RishiRishihttp://betterretail.wordpress.com/2007/10/11/the-grand-retail-unified-theory/noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-45922005408033597582007-09-25T14:03:00.000-04:002007-09-25T14:03:00.000-04:00Is it because you lack focus?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-11601668487602833772007-06-09T11:50:00.000-04:002007-06-09T11:50:00.000-04:00The picture is awesome, but it was taken in Lapeer Michigan not Onekama. My inlaws do have a cabin in Onekama, but this was not taken there....Chris D'Alessandrohttp://www.blogger.com/profile/15362245792942554787noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-80840109830381225402007-06-09T11:15:00.000-04:002007-06-09T11:15:00.000-04:00Oh I hear you Buddy. Looking at that picture just makes me want to go out and take on the world. I think it was Tolstoy who said, "A tree stand of pines, they doest motivate my mind." Insight if ever there was insight.<BR/><BR/>As I look at that photo I'm reminded of a comfortable place in northern Michigan just outside of a small town called, I think it's Onekama or something like that. Once I looked up the meaning of the word Onekama and imagine my surprise when I discovered it meant "the pines that motivate".<BR/><BR/>Legend has it that Tolstoy once vacationed there.<BR/><BR/>DMAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1154435681143108342006-08-01T08:34:00.000-04:002006-08-01T08:34:00.000-04:00Feel free to email me with the questions. chrisdalessandro AT gmail DOT com. If you don't want your information mentioned then just state that in your email.<BR/><BR/>ChrisChris D'Alessandrohttp://www.blogger.com/profile/15362245792942554787noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1154403988517264042006-07-31T23:46:00.000-04:002006-07-31T23:46:00.000-04:00Why free? Why not allow for tipping. I'd love to throw a few problems your waybenryhttp://www.benry.netnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1146761074801942052006-05-04T12:44:00.000-04:002006-05-04T12:44:00.000-04:00We need a name for peeps that are re-Organic'd.<BR/><BR/>There are too many for it not to have a nameAndrewhttp://www.revinity.comnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1146714413689635242006-05-03T23:46:00.000-04:002006-05-03T23:46:00.000-04:00Congratulations for this new job!<BR/><BR/>:)Adrienhttp://www.web-analytique.comnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1143719494281340172006-03-30T06:51:00.000-05:002006-03-30T06:51:00.000-05:00Hi Chris,<BR/><BR/>Great to hear more and more analysts are starting to use multi-variate tests. I agree with Dave: If you use specialized software you can make use of some great statistics that take care of the fact that you don't have to test all 75 iterations (or treatments) to get an answer on how well the different creatives (attributes) perform and what the interactions are.<BR/><BR/>There are several multi-variate test suppliers like Memetrics, SiteSpect, Optimost, Offermatica to name but a few.<BR/><BR/>Another comment I would like to make is that in my experience with multi-variate testing (about 2 years) is that you also need sound experimental design to get the data you want about a banner, page or AdWord. Because a lot of my clients come up with not a multi-variate test but a multiple A/B test in one experiment.Eelco van Kuikhttp://www.arroba.nlnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1143719210954608512006-03-30T06:46:00.000-05:002006-03-30T06:46:00.000-05:00Hi Chris,<BR/><BR/>Great to hear more and more analysts are starting to use multi-variate tests. I agree with Dave: If you use specialized software you can make use of some great statistics that take care of the fact that you don't have to test all 75 iterations (or treatments) to get an answer on how well the different creatives (attributes) perform and what the interactions are.<BR/><BR/>There are several multi-variate test suppliers like Memetrics, SiteSpect, Optimost, Offermatica to name but a few.<BR/><BR/>My experience with multi-variate testing (about 2 years) is that you also need sound experimental design to get the data about how well a banner, landing page or AdWord will perform.Eelco van Kuikhttp://www.arroba.nlnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1143003591819039032006-03-21T23:59:00.000-05:002006-03-21T23:59:00.000-05:00Hey Chris, a comment running 75 creatives, each 1.25% of the time, for a month to get actionable data...<BR/><BR/>Am I understanding you correctly - you're changing just the <I>call to action</I> text, and you have 75 different possible versions?<BR/><BR/>Assuming what you're really doing is changing the call to action text <I> plus</I> changing several other variables such as graphic image, font size, CTA placement within the banner, etc., then you might consider performing a regression on response rates across each of your ~75 combinations.<BR/><BR/>Regression (ANOVA) is part and parcel of multivariate testing (aka multivariable aka multi-variant) and tells you which of those overall variables (CTA vs. image, for example) was influencial on the response (banner CTR).<BR/><BR/>Even with smaller sample sizes you'll get the benefit of seeing which variables were the "levers" that influence response. And understanding these levers early on in the test (say 2 weeks into it) will enable you to pare down your list of ~75 and concentrate testing efforts on fewer, more meaningful combinations. The more iterative pruning you can do, the faster you will converge on the optimal creative combination.Dave from SiteSpect Multivariate Testinghttp://www.sitespect.comnoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1137803408229891042006-01-20T19:30:00.000-05:002006-01-20T19:30:00.000-05:00thanks!Pete Maughanhttp://meridiusgroup.com/blognoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1137547090100158092006-01-17T20:18:00.000-05:002006-01-17T20:18:00.000-05:00http://www.chrisdalessandro.com/rss.xmlChris D'Alessandrohttp://www.blogger.com/profile/15362245792942554787noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1137541590550079902006-01-17T18:46:00.000-05:002006-01-17T18:46:00.000-05:00where's your feed?Pete Maughanhttp://meridiusgroup.com/blognoreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1130095463871829172005-10-23T15:24:00.000-04:002005-10-23T15:24:00.000-04:00I told the same thing what Wil had said to a prospective client and got the same answer. But unfortunately, now-a-days many SEO firms are not what they claim to be. Either they have gone PR-crazy or just still sticking to the theory that Meta-tags will do wonders. These sort of deceptive firms should be shown the back-door.Dilip Samuelhttp://www.geocities.com/seo_advice/noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1129253290664773572005-10-13T21:28:00.000-04:002005-10-13T21:28:00.000-04:00Charlene is absolutely on target with the pull vs. push mentality. Many companies are still in the 1950s/1950s broadcast mode: if I mass market to a ton of people, and get X%, that's the key to success. Frankly, if you target market to a small, solid segment, you'll get better qualified leads, the deals will close faster, and you won't aggravate the folks who don't want to hear the message.<BR/><BR/>This is why blogs and newsletters are so important in Web presence: they help gather the interested people, who will then buy at a time appropriate to them, not when the company wants them to buy. This thought is scary to companies, but when I ask the executives at companies trying to push products down Web visitors' throats, "Well, do you like being pressured?, Do you like having to fill out a form to get a whitepaper so a salesrep can call you and ask you to buy?" people almost always say no. I then ask them why they think their customers are any different, and that sort of stymies them.Guy Creesehttp://www.blogger.com/profile/17303359454365697781noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1128918223736980482005-10-10T00:23:00.000-04:002005-10-10T00:23:00.000-04:00It's been six months since you implemented your methodology .. how's it working out?Bob Pagehttp://bobpage.net/noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1128346126281588412005-10-03T09:28:00.000-04:002005-10-03T09:28:00.000-04:00Wil<BR/>I agree with you 100%. SEO is not really that hard to understand but it is hard to keep track. I am that person that today knows enough to be dangerous, yet knows that I should hire a firm to be effective. SEO consultants will always be needed especially if MSN keeps on changing their algorithms.....Chris D'Alessandrohttp://www.blogger.com/profile/15362245792942554787noreply@blogger.comtag:blogger.com,1999:blog-8226170.post-1128268669915265802005-10-02T11:57:00.000-04:002005-10-02T11:57:00.000-04:00As an SEO person with many years in the industry I have always told clients that they could easily learn SEO in about 18 months. The issue is that for many of my clients they have too many othet things to do to become good at SEO.<BR/><BR/>People constantly pay for things they could do themselves, but prefer not to (home repairs, car repairs, web design, etc).<BR/><BR/>SEO's who try to posiion optimization as something a person can not do themselves is pretty much full of it.<BR/><BR/>Good post.Wilhttp://www.thinkseer.comnoreply@blogger.com