Product & innovation executive who builds new products — and new categories — from zero. Two decades turning emerging technology into shipped, market-validated commerce for the world's largest brands.
Founding a company to define an emerging category: how brands get seen, chosen, and bought when a shopper asks an AI what to buy. Live product shipping in front of real brands today.
AI-commerce infrastructure for the agentic web. Cartwell is defining the “AI shelf” — the new front line of discovery where shopping agents, not search results, decide which products get surfaced, recommended, and bought.
A 0-to-1, AI-native product that runs brands through blind, web-grounded AI shopping simulations and returns a prioritized, shippable list of product-data gaps.
Three-stage engine on frontier LLMs, with a blind-ranking method brands can trust and present to a board.
The next layer on the platform — modeling the revenue impact of closing each AI-shelf gap, so brands can prioritize by projected growth, not guesswork, and connect visibility to dollars.
From diagnosis to a defensible growth plan the C-suite can act on.
A pattern across two decades: stand up new channels and products from zero, then scale them into durable, profitable revenue.
Founder and C-suite leader across commerce, product, and digital transformation for Fortune 500 brands.
Founded Cartwell to build AI-commerce infrastructure for the agentic web — defining the “AI shelf” and shipping Shelf Analyzer, a live 0-to-1 product, with Growth Modeler in build.
Directs the North American commerce platforms practice, setting enterprise DTC and B2B strategy and go-to-market for WPP's largest brand clients.
Built the agency's enterprise commerce practice from zero — $40M+ in new business. Launched first-ever DTC channels for ADT and Conagra; led H Mart's seven-month VTEX replatform (90+ stores). Established VML as a leading N. American VTEX systems integrator.
Grew Corebiz's North American footprint and led its integration into VML, expanding joint commerce delivery capacity.
Launched 14 products in 18 months. Created and launched IDShield (10x growth) and a new incorporation product. Re-platformed all web properties and migrated to mobile: +100% conversions, −20% CAC in six months.
Delivered Ford's first connected-vehicle owner app; led the Lincoln product/mobile program and the Fiat Chrysler (FCA) account for the new metro-Detroit office.
Won Nissan's first multi-holding-company engagement, defining global digital and social product strategy across Omnicom agencies.
Transformed a print publisher into a digital-first business — standing up its first digital strategy, analytics, technology, social, and PM functions.
Senior digital strategy and web-analytics leadership for General Motors (global, across Detroit / London / Dubai / Germany), Subaru of America, Chrysler, and Ford Motor Company. U.S. Army, Specialist (1991–1995) — honorable service.
AI-native and mobile products from concept to launch. Category creation, positioning, pricing & packaging, and product-market validation in front of real customers.
New DTC channels from zero to $20M+, Shopify & VTEX platform strategy and migration, composable / headless commerce, omnichannel and retail media.
Revenue ownership, CRO, customer acquisition & retention, marketing analytics and measurement — turning digital investment into profitable, durable growth.
Re-platforming, organizational design, team building, and C-suite stakeholder management across CPG, retail, automotive, financial services, and identity.
Same career, four lenses. Download whichever fits the conversation.
Founder / CPO framing — Cartwell, AI-native products, category creation.
Download PDF ↓ 02Chief Digital / eCommerce Officer — DTC, commerce platforms, P&L growth.
Download PDF ↓ 03Chief Marketing Officer — brand, demand & lead gen, performance marketing.
Download PDF ↓ 04Product & product-marketing lens — OEMs, connected vehicle, mobile.
Download PDF ↓CTO, CMO, CDO Candidate — open to senior technology, marketing & digital leadership roles, nationwide.